Program Spotlight – Business English Certificates

Business English and Business English Certificates

Business English and Business English CertificatesThe Intensive English for Communication (IEC) program through the American Language Institute at SDSU will offer two content-based English language programs during the spring semester designed for students and professionals who want to develop and improve their practical English skills as well as study business English.

The ongoing International Business English (IBE) content-based language program is designed for students with intermediate to advanced English-language proficiency and a high level of commitment. This course is for students and professionals interested in improving their general business knowledge and learning more about American business practices as they relate to business around the world.

A new Social Entrepreneurship (SE) content-based language program will also be offered in spring tailored to students with high-intermediate to advanced English proficiency who want to learn about creating businesses that solve social problems.

“We have a great environment to create a program like this,” said Kelly Shah, ALI program director, noting that SDSU has been ranked No. 18 by FORBES on its list of “America’s Most Entrepreneurial Universities.”

ALI Students Give Back to the Community
ALI Students Give Back to the Community

As part of this new program, students gain membership into the SDSU Entrepreneur Society and are able to take advantage of SDSU’s Entrepreneur Center & Incubator. Students will take a variety of social entrepreneurship and business content classes in English instruction with a curriculum incorporating case studies, guest speakers, on-campus resources, and technology. There will also be field trips where these international students can witness real-life experiences in the United States.

In contrast, the IBE program offers more variety of levels than SE. Students in the program are allowed to observe SDSU business classes, and some students from both IBE and SE will even transfer into a Semester at SDSU program.

IBE and SE students have the opportunity to follow one of three tracks depending on their length of stay. Students who successfully complete a session (eight weeks in fall and spring, six weeks in summer) receive a Certificate of Recognition. Those who successfully complete a term (two sessions) earn a Certificate of Achievement. Students who enroll for a period shorter than a session are eligible for an IEC certificate with specialization in Business English.

Carlo Portman from Switzerland is a perfect example of an ALI student who has benefited from the IBE program. He will utilize his studies to work in an internship at a Swiss bank upon returning home.

“The program really helped me to explain and understand opinions in English,” he said. “For people to understand Business English, they need to understand the idioms and expressions. I can take these back home with me and use them with business partners.”

The same will be said by SE students when the program comes into existence in spring 2015.

Program Spotlight – French Business Group

French SMI students

French SMI studentsThey came to the ALI in mid-January for the beginning of a seven-week stay at SDSU in the Semestre de Management Interculturel program. From here, it’s on to China and Vietnam for these 68 French students before completing their five-month international education and business program.

By the time they get back in locales such as Paris and surrounding areas, they are well-prepared to head into the business world backed by an amazing education.

“We are learning so much about American culture,” says Edgar de Rochecouste, a Paris native. “For French people in America, it’s like the movies. We discover something new every day. We don’t feel like foreigners. We feel like Americans.”

While in awe of the size of SDSU, which is bigger than some of the cities they come from, the students find themselves fitting right into the environment.

“San Diego State is really great,” says Paris native Allan Hascoet. “The weather is great; the campus is great. It’s really clean here. This would be like a small city in France.”

The students in the SMI program are enrolled in classes including American Marketing, American Cultural Perspectives, Management, American Law, Business Finance, Culture and Negotiation, and Multi-Media Instruction.

“They see our business practices and perspectives before going to China and seeing other perspectives,” says Kelly Shah, program director. “This program gives them a head start for when they work with international clients.”

A major part of the program is learning about American business by actually visiting high-profile companies in San Diego. Among the field trips this semester have been Qualcomm, KPBS, Target, Walmart, Whole Foods Market and the Naval Amphibious Base in Coronado.

After a recent classroom session, five students graciously gave up part of their lunch hours to discuss the SMI program. Their responses varied concerning their favorite field trip.

Suzanne Liu, Whole Foods: “It’s really impressive. It’s very different from France. Everything is in order and well-organized.”

Valentin Marguerat, Qualcomm: “It’s much different from France in the way they manage people. They look out for the well-being of their employees. In France, companies are not as much into the well-being of employees.”

Hascoet, Whole Foods: “We don’t easily find vegetables here. They give good attention to the quality of food.”

Romain LaPooyade, Qualcomm: “I was impressed by the technology they create. I didn’t expect it to be so technical. It’s the future of technology.”

de Rochecouste, Naval base: “It’s really incredible to see the organization and how they keep the ships clean. The Marines were kind enough to show us everything and explain how they are willing to give their lives for their country.”

Instructor Serge Guarino has been teaching in the SMI program for 25 years and travels with the students from San Diego to China to Vietnam. He notes students will sometimes enjoy their experience here so much that they forget to be in touch with their parents … who in turn remind Guarino to have their sons or daughters send them emails to stay in contact.

While students are immersed in the program, Guarino says they become better with their English command, are less shy to express themselves and become more confident. “They are being internationally exposed. They are getting a huge experience,” he adds.

How involved are the students? They even have their own website.

Laura Varache, the program’s coordinator, notes that the students greatly benefit from having American teachers.

“They are able to connect with professors from impressive backgrounds,” she says. “They would not be able to meet these people by themselves. These students are living the American dream.”

Program Spotlight – Fulbright Preacademic Training Program

Fulbright Program

Fulbright ProgramTo “increase mutual understanding between the people of the United States and the people of other countries” the U.S. government created the Fulbright Program – an international educational exchange. Since its inception in 1946, over 310,000 students­ (chosen because of their leadership and academic standing) study, teach, research, and exchange ideas at universities around the world.

One of those universities, San Diego State University, also hosts the Fulbright Preacademic Training Program at the American Language Institute. The three-week program provides Fulbright grantees with a combination of U.S. academic culture orientation, English language training and field-of-study preparation, and accordingly the skills needed for academic study at U.S. institutions of higher education. The program is also designed to provide a basic understanding of current issues in U.S. society and assist Fulbright grantees in developing an understanding of U.S. social values, which is necessary for successful intercultural communication in their host communities. Fulbright programs are intended to promote not only students’ professional development but also a mutual understanding among all peoples.

Program Specifics

  • Three weeks
  • All students stay in the same residential hotel. That helps them bond almost immediately.  They take public transportation to and from campus, thus learning to navigate that system.
  • The English refinement portion of the program consists of speaking, listening and writing lessons in the mornings.  We also schedule a library tour and computer application instruction.
  • Afternoon sessions consist of SDSU faculty lectures on topics such as the U.S. economy, cultural diversity in the U.S., the role of the media and an overview of social media and mobile applications, everyday geographies in a multicultural neighborhood, etc.; a grad/SDSU Fulbright student panel to alleviate some of the students’ fears about what they’re about to encounter; a volunteer opportunity at a local public library and science summer camp.
  • Various fieldtrips (to Coronado via ferry, SeaWorld, Disneyland) and a city tour expose the students to Southern California and help them connect with each other outside the academic environment.
  • A two-day, two-night homestay allows them to experience American family life first-hand.
  • All expenses (room, board, small allowance for incidentals and post-program travel) are paid for through the Fulbright Preacademic Program. During the week students buy breakfast and lunch on campus with a meal plan just like other SDSU students, and for evening and weekend meals they are given a cash allowance.

Fulbright Facts

  • Program was named after its sponsor, U.S. Senator James William Fulbright
  • It’s one of the most prestigious award programs in the world
  • There are 144 countries involved in program
  • More Fulbright alumni have won Nobel Prizes than those of any other academic program

 

Famous Fulbright Scholars

  • Samuel L. Kountz
  • Thomas R. Pickering
  • John Lithgow
  • Hedwig Gorski
  • Sylvia Plath
  • Boutros Boutros-Ghali
  • Charles Kennedy
  • Renée Fleming
  • Joseph Heller

For more information, see ali.sdsu.edu/fulbright